A while back I mentioned Che, and then a little less while back I mentioned counterfactuals of Superman. The New York Times has an interesting article on Che, wherein it recounts:
Having grown up with Che as a brand name advertisement for protests of any sort, Latin Americans under 40 may have trouble regarding him with the same reverence as their elders do. So while Che continues to be a universal point of reference, some recent artistic treatments of him have also been tinged with irony.
In that vein, a Brazilian film comedy released last year imagines that Che never died but escaped to the Amazon jungle, where he runs a business selling T-shirts stamped with his own image. Here in Che's homeland, a popular singer-songwriter, Kevin Johansen, has a song called "McGuevara's or CheDonald's."
Oops, looks like a little of Rosama McLaden slipped in there too....